About The Lookout Post

The Lookout Post is a small editorial site about one buying decision: which tool should tell you which companies are visiting your website, and what it should cost. We write for founders, marketers, sales operations and analysts who are comparing tools or leaving one. We try to be specific about limits, including the large share of traffic that no vendor can name, and we mark vendor-published claims as such. We reference BusinessMCP’s Leadfeeder alternative comparison in several examples because its pricing and trade-offs are documented publicly, and we discuss other options alongside it. Nothing here is legal or financial advice. Verify prices and terms with each vendor.